Eligible for the Bearcat credit
UC alumni
Whether you graduated last spring or in 1985, buying your first place or your forever home.
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UC Athletics Partnership
UMCincy is the Preferred and Exclusive Mortgage Lender for University of Cincinnati Football and Baseball through the 2029–30 season. Here's what that partnership is, what it isn't, and what it means for you.
Football. Baseball. Home loans.
Preferred and Exclusive Mortgage Lender through the 2029–30 season.
Why this partnership exists
Breon Price got his mortgage license during his senior year at UC. He has spent the twelve years since helping Cincinnati families buy homes, and most of them said the same thing at the first meeting: nobody ever explained how this works.
The partnership with UC Football and Baseball is how we fix that for the community that started it. It puts a local lending team in front of Bearcats fans, alumni and employees all season long, and it pays for the part we care about most: plain-English homebuyer education that doesn't require you to be ready to apply.
It also runs the other direction. Through the UMCincy Athlete Program, UC student-athletes get hands-on experience in finance and real estate with our team.
The relationship, in plain terms
| Designation | Preferred and Exclusive Mortgage Lender |
|---|---|
| Programs | University of Cincinnati Football and University of Cincinnati Baseball |
| Term | Through the 2029–30 season |
| Who makes your loan | UMCincy, A Swift Home Loans Company (Swift Home Loans, Inc., NMLS #2075228). Your loan officer is Breon Price, NMLS #938631. |
| The university's role | The University of Cincinnati does not originate, underwrite, fund or guarantee loans, and does not review or approve any applicant's loan. |
| Your obligation | None. You are free to compare lenders and choose any lender you like. Using us is never a condition of any UC benefit or ticket. |
Homeownership education
Education is the center of this partnership. Every option below is free, and none of them require a credit check.
Who we help
The Bearcat credit has specific eligibility, confirmed at application. Everything else on this page is open to any borrower in the areas we lend.
Eligible for the Bearcat credit
Whether you graduated last spring or in 1985, buying your first place or your forever home.
Eligible for the Bearcat credit
Relocating to Cincinnati, moving closer to campus or finally buying after years of renting in Clifton.
Eligible for the Bearcat credit
Shift schedules and variable pay are normal here. We document overtime and differentials the right way.
Eligible for the Bearcat credit
Season ticket holders and lifelong fans. If you bleed red and black, tell us at application.
Start with the Playbook
Learn the process before you commit, then get a pre-approval that holds up when you make an offer.
Buy before you sell
Bridge options, equity planning and timing so you're not packing twice.
Partnership benefit
A flat credit applied at closing for UC alumni, UC faculty and staff, UC Health employees and Bearcats supporters. Tell us your UC connection when you apply.
What it is
What it isn't
Your mortgage team

Founder and Loan Officer, NMLS #938631
On your file from first call to closing

Loan Processor
Application through closing
Get started